Bonus įacebook launched the Reels Play Bonus program as "Challenges" program on Facebook in October 2021 as a way to reward outstanding Reels creators. Later on Facebook Reels was globally released in February 2022, after releases in 150 countries. Facebook Reels was originally released in United States in September 2021, following India's TikTok ban. In March 2021, Facebook started experimenting with showing vertical videos up to 30 seconds for US and India users. Similar to Facebook's main service, the platform hosts user-generated content, but it only allows for pieces to be 60 seconds long and have a 9:16 aspect ratio. Facebook Reels or Reels on Facebook is a short-form video-sharing platform complete with music, audio and artificial effects, offered by Facebook, an online social networking service owned by American company Meta Platforms.
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